First Steps in Email Marketing For Indie Artists

[Editors Note: This is a guest blog courtesy of Amanda Krebs (follow her on Twitter!), Client Services Community Manager at FanBridge. Email marketing is an oft-overlooked element of connecting with fans, so take note!]

Email marketing can be a difficult tool to grasp in the beginning, but once you harness it, it can be a big part of how you monetize your music!  With such a big undertaking, it can be hard to know where to begin, and there are a lot of routes you can take in the process.

Here’s a few guidelines for musicians to follow as they start building their email list and sending newsletters to fans: Continue reading First Steps in Email Marketing For Indie Artists

Interview: S3RL On Collecting Worldwide Royalties

S3RL (aka Jole Hughes) is a producer, DJ and musician based in Brisbane, Queensland who caters to a dedicated  base of house and rave music fans. Specializing in ‘UK hardcore’, a genre that evolved over the ’90s as house and techno music took on more complex layers, beats and breakdowns, S3RL has released and distributed dozens of singles via TuneCore since 2011. Around that time, he established EMFA Music, his own label, and beyond needing a distribution partner, S3RL was seeking publishing administration support as well.

Given his location, a widespread fan base, and the need to collect worldwide royalties from his songs, we’re psyched that S3RL calls TuneCore his publishing and distribution home! We got the chance to interview the busy producer and catch up on how publishing administration has been a vital part of his musical journey so far: Continue reading Interview: S3RL On Collecting Worldwide Royalties

10 Reasons Why Every Artist Should Be On Spotify

[Editors Note: By Kami Knake – founder of Bands Under the Radar music podcast, blog and record label. With over 15 years experience, she currently consults for digital music start-ups and independent artists.]

There’s a lot of buzz these days around music streaming subscription services and how they will impact the music business.  It seems like every other week some famous artist is ranting about how much they hate Spotify, the world’s biggest music subscription service, complaining about their low royalty rates.  To put it frankly, their vision is short-sighted.  Below is my attempt to shed some light on this controversial subject.

10 Reasons Why Every Artist Should Be On Spotify

1. Subscription Services Promote Artists’ Catalog Increasing Revenue All Around

There’s billions of dollars to be made in the music streaming market reports MarketWatch.  Apple, Google, and Amazon’s recent moves into streaming are expected to provide a revenue boost to labels and create fresh opportunities in the music industry.  It’s been a whirlwind year for music streaming with Amazon launching Prime Music in June, Songza being scooped up by Google in July and Apple buying Dr. Dre’s Beats Music for a whopping $3 billion in August.

Further proof that streaming is a big priority, all three major labels have dedicated divisions for curating and promoting music playlists on Spotify: UMG has Digster, Sony has Filtr, WMG has PlaylistMe, and WEA, WMG’s distribution and artists services arm, bought Playlists.net last week. Continue reading 10 Reasons Why Every Artist Should Be On Spotify

7 Facts About Pre-Orders on iTunes

By Dwight Brown, TuneCore Writer

You’re on the tail end of writing, composing, arranging and recording. Now is the perfect time to get the good word out that, “New music is coming!”

iTunes “pre-orders” do the trick. They help you start a buzz and promote your work. And creating them is easier than you think. If you can play the guitar and sing at the same time, rap and dance simultaneously, beat a drum and check your email then you can create music and promote it with a pre-order too.

1. What’s an iTunes pre-order?

A pre-order is when you make your album, single or EP available for sale on iTunes before your official release date.

2. How do you tell your fans they can do an iTunes pre-order?

You can jump-start the buzz on your new music by sending your fans a link to iTunes where they’ll be able to pre-purchase your new release. Or they’ll see it when they check your iTunes profile. Continue reading 7 Facts About Pre-Orders on iTunes

Sync & Master Licensing: How We’re Pitching Your Compositions

By Pete Rogers
Creative, TuneCore Music Publishing Administration

As the music industry continues to evolve, sync licensing has become an increasingly vital revenue stream for musicians.  For this reason, we’re now making your administered compositions available to Music Supervisors for worldwide licensing opportunities (if the recording of the composition is also distributed by TuneCore).  The newly created Sync & Master Licensing Database lets Music Supervisors and executives search by artist, genre, keyword and iTunes sales rank on a private, invite-only basis.

In addition to the TuneCore Sync & Master Licensing Database, our in-house Creative Team actively searches for compositions that have potential for all types of sync uses across all multi-media including film, TV shows, commercials, video games and more, and presents them via playlists and specific submissions to Music Supervisors.  Rest assured that these playlists, along with monthly newsletters and personal communication from our Creative Team, will get your music heard by the most influential tastemakers in the business.  Once a composition is chosen for a project, the TuneCore licensing staff negotiates the rights and fees to make sure your copyright is licensed legally and for the best possible terms. Continue reading Sync & Master Licensing: How We’re Pitching Your Compositions

Interview: Luke Rathborne Discusses Founding His Own Label & More

Rathborne (aka Luke Rathborne) has been writing and recording music since he was 17. He packed up his things, migrated from Northern Maine to New York City, and wound up working under a famed Tin Pan Alley producer for a short period of time.

With an affinity for hip hop,  R&B as well as pioneers like the Velvet Underground (and everything between), Rathborne’s indie rock is tinged with influences of all sorts. He’s received critical praise from the likes of Rolling Stone, SPIN, Q Magazine, BBC 6 Music, The Guardian, and VICE, who explained Rathborne’s sound as “laid-back, confident new wave-meets-classic rock cut containing just the right amount of Nick Lowe and early R.E.M.

We’re proud to say that Rathborne has been using TuneCore for over five years to distribute his music. He’s got a true DIY mind state, which likely contributed to the start of his own label, True Believer. We talked to Luke about his influences, the state of the music industry, and his upcoming single, “Losing It“, which drops tomorrow on iTunes! He’s got plenty to say, and can serve as an educational figure of sorts for indie artists on the start of their own musical journeys: Continue reading Interview: Luke Rathborne Discusses Founding His Own Label & More